Coming Soon Upfront / NewFront Calendar

The NY Interconnect (NYI) is a joint venture among Altice USA, Charter Communications, and Comcast that offers advertisers a seamless, integrated solution to reach more than 6.4 million households in the largest advertising market in the country. In addition to the households served by the three founding members of NYI, advertising clients will also have access to those households served by Fios, DIRECTV, Dish, RCN, Service Electric, and Blue Ridge in the New York DMA. By utilizing Audience One, NYI’s robust advertising technology platform, marketers will have the ability to strategically reach television and digital audiences in the NY DMA through linear, addressable TV, and IP technologies. Campaigns are executed on the top 85 hit cable networks, including News 12 and Spectrum News NY1, as well as through VOD and OTT.

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How NYI Changed with the Times and Built a New Culture

They say change is good.  But in the world of HR, change can be the difference between an employee who embraces the new reality with a renewed sense of enthusiasm, and one who throws up his or her  hands, making a beeline for the exit.

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NYI’s John Verre on Advertising in the Fast Lane

NYI’s John Verre on Advertising in the Fast Lane

Why Joint Ventures are the New Way to Go (and Grow)

Why Joint Ventures are the New Way to Go (and Grow)

NY Interconnect's Dâna Barakat on Making Moments Matter

NY Interconnect's Dâna Barakat on Making Moments Matter

contributors

Judy Courtney

Judy Courtney

Judy Courtney is Vice President, Human Resources, New Yo...

E.B. Moss

E.B. Moss

E.B. Moss built ad sales marketing departments for ...

Ed Renicker

Ed Renicker

Ed is the Chief Executive Officer for the NY Interconnec...