We hear it all the time in media sales: "The deal is not complete until the spot runs and the invoice is sent!" But for all the talk about selling inventory and meeting those all-important sales targets, have you ever wondered how a commercial actually makes its way onto your television set -- or any screen for that matter?
In a fragmented world bursting at the seams with opposing views and differing opinions, there's still one edict we can all rally behind: "There's no place like New York!" The city is especially important to those of us in the media business because it represents limitless possibilities, both financially and creatively. It's one of the reasons I continue to call New York home and why -- even after 30 years -- I continue to be amazed by the plethora of incredible campaigns that continue to take flight here. Those brands and media buyers who are already leveraging the New York market to take their business to new heights understand how valuable these consumers are in looking to move the needle forward. But to those advertisers who have yet to experience the power of New York firsthand, this feature is dedicated to you.
When I closed a major account in L.A. while watching my new client throw a Frisbee to her golden retriever, I knew I wasn't in New York anymore -- literally or figuratively. After years as an account executive selling the New York Interconnect's unique advertising opportunities (across the entire New York market) I am now living the not-so-typical life of a National Sales Director, where no two days are ever alike, expectations are at an all-time high and your next big win can happen anywhere … even a neighborhood dog park.