The NY Interconnect (NYI) is a joint venture among Altice USA, Charter Communications, and Comcast that offers advertisers a seamless, integrated solution to reach more than 6.4 million households in the largest advertising market in the country. In addition to the households served by the three founding members of NYI, advertising clients will also have access to those households served by Fios, DIRECTV, Dish, RCN, Service Electric, and Blue Ridge in the New York DMA. By utilizing Audience One, NYI’s robust advertising technology platform, marketers will have the ability to strategically reach television and digital audiences in the NY DMA through linear, addressable TV, and IP technologies. Campaigns are executed on the top 85 hit cable networks, including News 12 and Spectrum News NY1, as well as through VOD and OTT.
It's the media industry's new favorite four-letter word: data.
Like the drummer in a band who may be out of the spotlight but keeps the song moving, the ops team for a media organization plays a similarly crucial role in launching and pacing a campaign. They're the ones who are in the middle of it all, managing handoffs, deliverables and timelines, not to mention monitoring the campaign, all of which are critical for success. So, like a drummer who suddenly stopped playing mid-song, a campaign without ops just wouldn't sound right. But when that campaign delivers, it commands a repeat performance (that means revenue).
They say change is good. But in the world of HR, change can be the difference between an employee who embraces the new reality with a renewed sense of enthusiasm, and one who throws up his or her hands, making a beeline for the exit.