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The NY Interconnect (NYI) is a joint venture among Altice USA, Charter Communications, and Comcast that offers advertisers a seamless, integrated solution to reach more than 6.4 million households in the largest advertising market in the country. In addition to the households served by the three founding members of NYI, advertising clients will also have access to those households served by Fios, DIRECTV, Dish, RCN, Service Electric, and Blue Ridge in the New York DMA. By utilizing Audience One, NYI’s robust advertising technology platform, marketers will have the ability to strategically reach television and digital audiences in the NY DMA through linear, addressable TV, and IP technologies. Campaigns are executed on the top 85 hit cable networks, including News 12 and Spectrum News NY1, as well as through VOD and OTT.

The NY Interconnect (NYI) is a joint venture among Altice USA, Charter Communications, and Comcast that offers advertisers a seamless, integrated solution to reach more than 6.4 million households in the largest advertising market in the country. In addition to the households served by the three founding members of NYI, advertising clients will also have access to those households served by Fios, DIRECTV, Dish, RCN, Service Electric, and Blue Ridge in the New York DMA. By utilizing Audience One, NYI’s robust advertising technology platform, marketers will have the ability to strategically reach television and digital audiences in the NY DMA through linear, addressable TV, and IP technologies. Campaigns are executed on the top 85 hit cable networks, including News 12 and Spectrum News NY1, as well as through VOD and OTT.

Linking Data to Follow the Consumer Journey: NYI's Betsy Rella

Linking Data to Follow the Consumer Journey: NYI's Betsy Rella

Why Live Sports Is Television's MVP

Why Live Sports Is Television's MVP

Attribution: TV’s New BFF

Attribution: TV’s New BFF

Client Fulfillment and Traffic Operations:  A Peek Behind the Curtain

Client Fulfillment and Traffic Operations: A Peek Behind the Curtain

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Contributors

Kathy Newberger

Kathy Newberger

Kathy Newberger was most recently Vice President of Sales …

Michael Felicetti

Michael Felicetti

As the Vice President of New York Interconnect’s New…

Charlene Weisler

Charlene Weisler

Charlene Weisler is a media research executive and MediaVi…

Corey Petruccelli

Corey Petruccelli

As the Senior Director of National Sales for the NY Interc…

Tom Mcloughlin

Tom Mcloughlin

As NYI’s Vice President of Regional Sales, Tom leads…

Bobbi Butler-Schreib

Bobbi Butler-Schreib

As the Vice President of Customer Fulfillment & Commer…

Ed Renicker

Ed Renicker

Ed is the Chief Executive Officer for the NY Interconnect,…

Beth Miller

Beth Miller

As the Senior Director of National Sales for the New York …

Betsy Rella

Betsy Rella

Betsy is a senior executive with an extensive and accompli…

Sona Pehlivanian

Sona Pehlivanian

Sona Pehlivanian serves as NYI’s Vice President of A…

Judy Courtney

Judy Courtney

Judy Courtney is Vice President, Human Resources, New York…

E.B. Moss

E.B. Moss

E.B. Moss built ad sales marketing departments for Lifetim…