Barry Frey of the DPAA: Trade Leaders and Impacts of Ad Automation and Programmatic

In a series of conversations with trade association leaders and their view of impacts of ad automation, programmatic and other priorities, Jay Sears discusses trends and issues of the day impacting advertisers and media owners. In this interview, he talks with Barry Frey, President and CEO of the Digital Place-Based Advertising Association. (Note: Jay was Senior Vice President of Rubicon Project when he conducted this interview.)