I see a pattern emerging. Individuals, often those with some mathematical sophistication, gain access to their company’s Big Data and demonstrate amazing abilities to increase marketing productivity using the data. They move up the totem pole to a less technical/clerical position to one of leadership, strategy, creativity and reward.
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Bill Harvey, who won an Emmy® Award in 2022 for his invention of set top box data, has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the A… read more
