“Belonging Begins With Us” Campaign and the Team Up Project Partner on New PSA to Unite Communities Across America

The Team Up Project amp8211 led by founding partners Catholic Charities USA Habitat for Humanity International Interfaith America and the YMCA of the USA amp8211 seeks to expand relationshipbuilding activities and encourage connection in local communities through shared action This closely aligns with and uplifts the mission of the AIC and the broader amp8220Belonging Begins With Usamp8221 campaign to create a more welcoming nation where everyone can belongTo encourage more of the bridgebuilding behaviors already taking place daily in communities across the nation the new PSA amp8220Shared Tableamp8221 highlights opportunities for people from all walks of life to connect with one another through community activities such as book clubs volunteering and potluck meals Created by Avoq the film is a montage of human connection featuring people engaging with one another around various types of tables that represent opportunities to get to know others and create stronger more connected communitiesThe PSA directs audiences to a dedicated landing page on the campaign website BelongingBeginsWithUsorgTeamUp The landing page features real stories of belonging from across the country a guided quiz that prompts users to reflect on their own sense of belonging and bridgebuilding actions people can take to help others in their local community feel that they belongamp8220At our core each of us longs to belong amp8211 to feel like we can be our full selves contribute to a collective purpose and be surrounded by fulfilling relationshipsamp8221 said Kimberly Serrano director of the Center for Inclusion and Belonging at the American Immigration Council amp8220The fact is all of us question whether or not we belong but that doesnamp8217t have to be the end of the story Belonging is dynamic and attainable and we can find it and build it togetheramp8221According to the AIC and OverZeroamp8217s Belonging Barometer report nearly twothirds of Americans report feeling a lack of belonging in at least one life setting including 64 in the workplace 68 in the country and 74 in their local community This underscores the need for people to connect with others across lines of difference so they can benefit from a stronger sense of belonging amp8211 a basic human need that is vital to our personal health the productivity of our workplaces and the strength of our democracyamp8220Building strong welcoming and inclusive communities happens when individuals look past their differences and do what humans do best amp8211 empathize and connect over shared experiencesamp8221 said Michelle Hillman chief campaign development officer at the Ad Council amp8220We are proud to collaborate with partners and organizations like the Team Up Project that embody our campaignamp8217s message of belonging and inclusion through the work they do in their communities each dayamp8221amp8220The Team Up Project partners believe that forging new connections among community members and bringing people together around a common goal can help repair our fraying social fabricamp8221 said Suzanne McCormick president and CEO of the YMCA of the USA amp8220Right now there seems to be an outsized focus on our differences But building bridges across those differences can strengthen our communities foster understanding among neighbors and create a sense of belonging that so many people are seeking right nowamp8221amp8220Whether itamp8217s for a potluck a conference a game or something in between we all know what itamp8217s like to bring people together around a table This concept is centered on the idea that we all have the power to create belonging at the tables we share with one anotheramp8221 said Kevin Richards chief creative officer at Avoq amp8220amp8216Shared Tableamp8217 encourages people to find the small ways they can build connections within their communities by starting with the people around their tableamp8221Since the amp8220Belonging Begins With Usamp8221 campaign launched in December 2020 its PSAs have garnered more than 52B impressions raising awareness about the importance of belonging According to an Ad Council online survey of over 1300 US adults respondents who are aware of the amp8220Belonging Begins With Usamp8221 campaign39s PSAs are significantly more likely to have reflected on what it means to feel a sense of belonging in their community 83 aware vs 62 not aware They were also more likely to report getting to know someone who moved to this country on a personal level in the past 12 months 73 aware vs 47 not aware compared to those who are not aware of the PSAs The new PSA aims to reach even more people and will be distributed to more than 1800 TV stations across the country and the work will be promoted across Ad Council American Immigration Council Team Up Project and amp8220Belonging Begins with Usamp8221 social channels with a combined following of nearly 3 million peopleFor more information about the amp8220Belonging Begins With Usamp8221 campaign and the Team Up Project partnership visit BelongingBeginsWithUsorgTeamUp or follow the campaign on Instagram Facebook X and LinkedInPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

“Belonging Begins With Us” Campaign and the Team Up Project Partner on New PSA to Unite Communities Across America

Publish date

Channel

Archived in

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

“Belonging Begins With Us” Campaign and the Team Up Project Partner on New PSA to Unite Communities Across America

Enjoying This Commentary? There's More to Love

TAGS:

Cookies