Beyond Hope: First30days.com Offers Template for Implementing Change

In the media business change has been the reality for so long it is almost passamp233 Politics moves more slowly however and although it might have seemed obvious that candidates for President would focus on change as a core message few anticipated such volatility in the political landscape and such dramatic embrace of the amp8220changeamp8221 candidate Equally it might seem obvious that a website focused on change would be an instant success but the unique approach of First30Dayscom might offer the presidential candidates insights on how to actually implement and inspire change And it might also offer you the ability to effectively deal with and implement in your own life the changes that are most important and relevant to you For marketers First30days is also offering a totally new template for advertising supported contentFirst30Dayscom was launched last week by a team headed by CEO Ariane de Bonvoisin who began working on the site in 2006 after she realized amp8220change is the number one constant in life but there is no brand to help people with changeamp8221 In an exclusive interview de Bonvoisin told JackMyers Media Business Report the specific inspiration came when she joined Time Warner as director of the companyamp8217s Digital Media Fund her eighth job the most recent prior position being VP business development for Sony Music She had kept a journal during the transitions into all her prior jobs and realized the patterns of her first 30 days were nearly identical from job change to job change amp8220Itamp8217s an interesting period of time that is challenging and stressful with constant patterns of actions emotions and choices I realized there was an opportunity to identify these patterns to support othersquotamp8220We are clearly touching a trendamp8221 adds de Bonvoisin Although people talk about change the reality is people avoid resist and don39t think they will change amp8211 and fail as a result We bring positive support to helping people through changes in their lives from life events and life crises to going green making investments in real estate or even the First30Days of being president of the United Statesquot With change being at the core of their candidacies de Bonvoisin is inviting the leading candidates to offer insights into their perspectives on change The questions she has posed to them include What are the core beliefs you turn to during times of change The best thing about change isamp8230 What is the most challenging change you have ever been through What will you do in the first 30 days of your presidency First30Days is resource offering hundreds of programs to support members during their first 30 days of specific changes in their lives mostly focused around life events and life crises de Bonvoisin notes that the site offers unique marketing advantages amp8220Sponsors already have content and we can develop customized life changes with brands as long as the content is validated and itamp8217s clear itamp8217s coming from our trusted partnersamp8221 As an example she suggests amp8220if Pfizer wanted to develop a program for managing the first 30 days of your child being diagnosed with childhood diabetes we can turn the content around with custom editorial in six weeks If Adidas wants to do the first 30 days of staying in school or pursuing a dream we can develop custom editorial content and a programquot quotWe can develop the first 30 days of using Vista the first 30 days of driving your new Lexus of switching to a MAC or establishing a new beauty regimen with a new skin care lineamp8221 de Bonvoisin explains amp8220certain life changes are linked to certain ad categories When people are going through change they are requesting resources and open to new products and services There is a real bond and emotional connection between those going through change and marketers who want them as customers When people are going through life transitions they are spending more money and open to new companies and categoriesamp8221After raising her first round of angel capital from investors who included thenTime Warner CEO Richard Parsons de Bonvoisin began tracking patterns of change for more than 400 life events raised significant capital and is expanding the First30days brand to include video content radio and a series of First30days books the first of which is being published in May by Harper Collins One week after launch de Bonvoisin points to an unexpected complication amp8220People are signing up for five to ten life change programs which is too much to manage at one time Itamp8217s better to go through no more than three to four changes at one timeamp8221 a lesson that the successful Presidential candidate would be well served to recognize de Bonvoisin adds amp8220whether itamp8217s losing weight improving a relationship living spiritually or changing jobs managing multiple changes all at same time is not practicalamp8221 When users sign up at First30Dayscom they can select changes they want support for and they are offered a free 30 day program to hand hold them through changes amp8220We have the dedicated attention of someone for 30 daysamp8221 says de Bonvoisin Change is harder in 2007 than 1967 de Bonvoisin advises quoting the results of a study the company commissioned to compare to an identical study conducted 40 years ago amp8220Today we are overwhelmed by too much content and too many experts We don39t know where to turn First30Days provides expertise and sorts through the available information to provide the most relevant and valuable amp8220The story for usamp8221 says de Bonvoisin amp8220is that people need to know what to do where to go they need a planamp8221In the next 30 days de Bonvoisin is ramping up operations and quottransitioning from a business plan to being a business People are letting us know what they want Hundreds of users daily are telling us what changes are important to them and what support they want and need They are asking for more video so we will add more videos The site is expanding to offer more than 500 change programs giving inspiration to support inform and assist users with changequot which de Bonvoisin says is among the most important skills required in life First30Days is planning a Spanishlanguage version and is launching a Facebook widget that allows users to receive their daily guide at Facebook Also in the planning stages are sections covering major events such as fires a terrorist attack a school shooting and a hurricane that will be made available when they happen amp8220Like CNNamp8221 de Bonvoisin comments amp8220First30Days is a social utility brand that matters socially and emotionally for peopleamp8221de Bonvoisin has degrees from the London School of Economics in international relations and a MBA from Stanford University in business administration She spent time as a consultant with The Boston Consulting Group representing the company in over a dozen countries COO Joe Pierce was publisher of International Data Group IDG in Boston and founded Emazingcom which he sold to Sony where he worked as senior vice president before repurchasing the product Ashley Rutledge Vice President of Sales has experience working at CNN Atlas Solutions and Avenue ARazorfish Ariane de Bonvoisin can be contacted at Arianefirst30dayscomOnly at JackMyerscom TV MavenquotIn the Loop with iVillagequotByebye Brainless Talkeramp160amp160

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Beyond Hope: First30days.com Offers Template for Implementing Change

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