With Advertising Week X winding down, a pair of executive panels covered two sides of the TV universe--one en route to making interactivity for the masses happen at last, the other making a comeback from sponsor exile.
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Simon Applebaum has covered the TV medium for more than 38 years. Now a regular MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, a program all about TV, now in its 12th year. Previously, he was a senior editor for various TV-centric … read more
