With Advertising Week X winding down, a pair of executive panels covered two sides of the TV universe--one en route to making interactivity for the masses happen at last, the other making a comeback from sponsor exile.
Simon Applebaum has covered the TV medium for more than 35 years. A recurring MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, the program all about TV now in its 11th year. Tomorrow runs live Mondays and Fridays at 3 p.m. Ea...
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