Binge Watching Just Got Much Easier

Netflix has announced a new feature that lets users download select programming to their mobile devices That way if you39re in a place with no Internet connection you can watch one of the shows that you have saved to your phone or tabletNetflix actually isn39t the first player to make a move like this Amazon and iTunes already let you download video content though in the case of iTunes that comes with rental feesFor a lot of people in countries like the US or Canadaamp160this pretty much means that you can watch Netflix on the go be it on a long plane ride or on the subway But in developing nations consumers don39t always have a strong enough Internet connection to continuously stream something With this new feature if you go somewhere with strong WiFi you can download a bunch of content at once to watch later For Netflix it could help attract new users worldwideAs for brands there39s a couple of takeaways to keep in mind For one the continued importance of making things convenient for your consumers and finding new ways to meet their needsThis move also continues the unbundling trend of the last few years Unbundling doesn39t just apply to TV but also the way people are interacting with brands overall Whether it39s menu options or new technologies more consumers are seeking solutions that are customized to their taste cutting out extra things they don39t needIt39s something that all marketers should keep in mind And at the very least if you39ve got a long flight home for Christmas you have something new to watchClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this article are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers

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Binge Watching Just Got Much Easier

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