February’s Black History Month celebration draws attention from across the media spectrum. While general-market media brands often see Black History Month (BHM) as an opportunity to “right the ship” and compensate for a lack of diverse content, African-American-targeted brands like AspireTV reflect on black historical legacy and achievement, alongside the series, specials and movies they regularly offer to the black community. In any case, black audience expectations are elevated during BHM, and networks like AspireTV that serve those audiences year-round might feel a special obligation to raise the bar while reminding their audiences that black history is being made every day.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.