Black Panther, the latest entry in Marvel's cinematic universe, has far exceeded box office expectations, with numbers that have made it a myth-busting game changer with significant implications for content producers of all genres -- and Hollywood in particular. The conventional myth masquerading as wisdom in Hollywood has been that films featuring a primarily black cast would not provide significant financial returns. This film’s transcendence from blockbuster status to full-blown phenomenon -- it has now made $1 billion at the box office -- heralds a new status quo that can’t be overstated.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.