"Blended" Media Offerings Enhance Reach and Accountability, Says MEC:Interaction's Schanzer

Accountability has been a media industry buzzword for years, but some media sales executives are beginning to question if the robust marketplace is relegating accountability to lesser status. Not so, says Alan Schanzer, managing partner at MEC:interaction. In a wide-ranging interview with JackMyers Media Business Report, Schanzer outlined how media companies are improving advertisers' ability to more finely target their ad messages. He also pointed to increased activity in mobile advertising and he suggested the ongoing Writers Guild of America strike will invariably result in an increase in episodic Web content.