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The Age of Aging logo
The Age of Aging logo

Boomers Don't Retire, They Rewire

Boomers Don't Retire, They Rewire

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Peter Hubbell

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The Age of Aging
45

It's probably obvious to most that the notion of retirement is in a state of flux. As longevity gets longer, more and more baby boomers are choosing to continue to work past retirement age, while also enjoying a lifestyle that's full and active. For sure, there are still some who dream of a traditional retirement, but most are envisioning a different kind of life stage. And while they know that they want their next act to involve more than just rest and leisure, figuring out what they want to do — and doing it successfully — isn't all that easy.

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Peter Hubbell

Peter is founder and chief executive officer of BoomAgers, the world's leading ad agency dedicated to understanding aging consumers, as well as a columnist for MediaVillage ("The Age of Aging"). In these roles, Peter has become one of the … read more

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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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