Bounteous President Shares 2024 Predictions

The Continued Growth of the CDP We are going to see more focus on extracting tremendous value from CDP investments Factors like the increasing adoption of artificial intelligence AI and machine learning ML to help interpret data in CDPs the growing demand for realtime data integration and the increasing need for customer management and data security will lead to the development of more sophisticated and powerful capabilities with the CDPs that will help businesses to deliver personalized and omnichannel customer experiencesGenerative AI Weamp8217ll start to see the real impact of Generative AI across a broad range of industries and across a wide front of customer experiences For example in industries like healthcare where customer experience can be a big issue we will see the development of compelling use cases in areas like claims processing member support member experience and communications which are all areas ripe for improvement and are areas where the experience can be enhanced with AICloud Computing Will Continue to Expand and Become More Accessible As cloud computing continues to grow in 2024 we will see increased adoption by businesses of all sizes as cloud providers build more turnkey SaaS solutions and pricing models lowering barriers to entry and making it easier for businesses to manage their cloud resources With this will come a greater focus on cloud security and compliance as well as new compliance standardsThe Rise of Smart Agents Marketers will increasingly develop and implement intelligent software tools and addons like voiceactivated search and chatbots as a means to help customers navigate content and make getting to what they are looking for faster and easierThe Continued Convergence of Physical and Digital Worlds We see an increasingly amp8220phygitalamp8221 world emerging built around customer preferences and desires Take the ordering experience at Shake Shack you can engage with the brand through a plethora of physical and digital channels kiosk mobile online store drivethru allowing customers to engage in those channels that are right for themLoyalty Although loyalty has been overlooked in recent years we see it returning to take a leading role in the coming years Customer acquisition will always be important but nurturing and rewarding customers and building an increasingly loyal user base will become more valuable than ever and will be an increasingly important component of the marketers39 toolkitPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

Bounteous President Shares 2024 Predictions

Author

Publish date

Channel

Michael McLaren

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

Bounteous President Shares 2024 Predictions

Enjoying This Commentary? There's More to Love

Michael McLaren

TAGS:

Cookies