Here's a stat that should surprise any brand marketer or advertiser: 70 percent of young consumers still think that brands aren't getting authenticity right quite yet.
Brand Marketers Reveal the Secrets to Connecting with Young Consumers
![Brand Marketers Reveal the Secrets to Connecting with Young Consumers](/media/articles/milennials_multi-cultural_IjOZDXQ.jpg.550x380_q85_box-11%2C0%2C391%2C264_crop.jpg.webp)
Here's a stat that should surprise any brand marketer or advertiser: 70 percent of young consumers still think that brands aren't getting authenticity right quite yet.
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