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Brand Watch: Molson Coors

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Access Confidential

There is lot brewing in the world of beer advertising this fall. Denver and Montreal-based brewer Molson Coors announced last week that it is beginning the agency review process for its North America and U.K. media business. Initiative, ZenithOptimedia and MEC currently lead the U.S., U.K. and Canada accounts, respectively. All three agencies will be invited to participate in the RFP, said MillerCoors CMO David Kroll.