As Mattel Senior Vice President and General Manager, North American Marketing Activation, Lori Pantel, and Head of Viacom Ad Solutions, Sean Moran, discussed today's media landscape at CES 2019, Pantel underscored how changes in today's media present opportunities for marketers to innovate and seek creative media mixes that reflect how today's audiences want to connect with brands. "The way in which today's consumers are engaging is different, so it makes us think differently about how to reach them," says Pantel. "The difference is back in the 1980s and 2000s, brands could put a beautiful piece of creative out there and say, 'listen to us.' Millennials don't listen to corporations anymore."
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