Advertisers are increasingly engaging “influencers” to help promote their brands and spread messages across digital and social media. A 2015 study by Tomoson, which provides software for blogger and influencer outreach, found that 22 percent of marketers surveyed rated influencer marketing as the fastest-growing online customer-acquisition method -- and for good reason. On average, businesses are making $6.50 for every $1 spent on influencer campaigns, the study noted.
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