We are refining our expectations for total U.S. advertising growth for 2017 and beyond. We call for +4.4% underlying expansion this year, which is similar to the +4-5% range we published in August. In this note we review some of the key challenges ahead, especially for TV and digital advertising, which account for the bulk of the industry's activity. Our forecast model is included in the appendix to this report.
Brian Wieser: Updating 2017 Forecast To +4.4% Underlying Growth -- Pivotal Research
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