In celebration of Easter and the approaching Spring season, UPtv continues to be a premier destination for the holiday with the launch of its 'Bring the Spring' programming slate, featuring over 60 hours of content from new romance movies to Bible favorites and the World Premiere of a new music special from Golden Globe-nominated actor and musician Dennis Quaid. We spoke with Hector Campos, UP Entertainment's Senior Vice President of Content Strategy and Acquisitions, about the network filling a void for viewers by celebrating the season in a big way and what exactly goes into curating UPtv's vast library of content while keeping brand messaging of love, hope, faith, and, above all, entertainment for their audience, at the forefront.
Bring The Spring: Inside UPtv's Uplifting Easter Programming Slate
![Bring The Spring: Inside UPtv's Uplifting Easter Programming Slate](/media/articles/image-cover-1711629609158.550x380_q85_box-0%2C313%2C1920%2C1646_crop.png.webp)