Making friends the "old fashioned way" is so passé -- at least according to Budweiser Brazil, who's changing up the way we connect with each other with "Buddy Cup," created out of Brazilian agency Africa. The cups are embedded with a chip -- when clinked with each other, the two people would become friends on Facebook. The cups will be used during Budweiser events.
The Blaze 4.29.2013
As many regions are entering tornado season, the Weather Channel is reminding everyone to prepare. But it's how the Weather Channel is promoting their awareness campaign for Tornado Week that is gaining viral traction. It stationed fans to blow directly onto their busy interns' office — and made a fascinating live feed out of it.
The Chernin Group is producing an audacious new unscripted series that will be distributed entirely on social-media platforms instead of having a home on TV, according to sources familiar with the production. The series, entitled "@SummerBreak," will play out largely on four platforms: Twitter, where Peter Chernin sits on the board of directors, and Tumblr, where he is among the investors, as well as YouTube and Instagram.
As prospect draftees arrived at the 2013 NFL Draft on Thursday night, they were ushered to an iPad station set up to look like a goal post. Players smiled into the tablet's front-facing camera and posed for pictures which were almost simultaneously tweeted out to its Twitter followers. This, along with a series of other digital initiatives surrounding the NFL Draft is a part of the football organization's greater vision to connect fans at home to what's happening behind the scenes and in real-time at the league.
Brand Channel 5.2.2013
As Kermit the Frog taught an entire generation, "It's not easy being green." Clorox's Green Works is a case study in the steep learning curve of green branding. The line of environmentally friendly housecleaning products launched in 2008 with an endorsement from the Sierra Club, which helped boost its market penetration and credibility.
Business Insider 5.2.2013
Taco Bell has become the first major brand to venture into the latest social media darling: Snapchat. The fast food chain tweeted that fans should follow it on the app, which allows people to send pictures that self-destruct in 10 seconds, for a fun surprise.
1) Tell Us Why We Should Follow You. Twitter accounts that used words like "founder," "speaker," "expert," "guru," and "author" in their bios had more followers than the average account.
Sociable Blog 5.2.2013
You've probably experienced this sort of situation before. You log on to your Twitter. You see a tweet from a brand you follow. "Cool," you think. Maybe it encourages you to click, maybe not. You then check your Facebook. You see a Facebook post with the EXACT SAME copy as the tweet. It annoys you, but you can deal with it...
There's still no advertising on Instagram, but a new photo-tagging feature offers marketers new tricks to vie for users' attention. Dubbed "Photos of You," the feature lets you tag other Instagram users, whether they're people or brands, directly in photos.
Business Insider 5.1.2013
Ben & Jerry's just partnered up with Oreo's digital shop 360i, which probably means you should start following the ice cream company on Twitter right now. If there is one brand that has truly shined on social media this year, it's Oreo.
Approximately 70% of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. However, companies in the fashion retail and automotive industries aren't capitalizing on Pinterest's engagement. According to Digitas, the lack of brands using Pinterest leaves a gap in overall marketing strategies.
Social Media Today 5.2.2013
Content marketing is no longer optional. Any company with a website can benefit from content marketing. With the current importance of social business practices, high-quality content is rewarded with a social media spotlight, amplified exposure and increased lead generation and conversion.
Life just got more stressful for the workers at a Domino's Pizza restaurant in Salt Lake City. That's because that particular location is the guinea pig for the chain's new Domino's Live experiment, dreamed up by Crispin Porter + Bogusky.
Be On has been created from the combination of AOL's existing video distribution service Go Viral, production company AOL Studios, and the creation of new insight tools. The Samsung campaign running on Be On has been planned by Starcom MediaVest and communicates a "spread the beat" message to showcase the Galaxy S4's group-play feature, which allows people to share music with friends nearby.
New from the [L]earned Media Blog
Over the years the world of advertising has been forever changed due to a marketing tactic known as "Branded Content". For those of you who don't know what branded content is exactly, it's a way of advertising that blurs the line between what is entertainment and what is typical advertising.
As the advertising industry changes, brands are starting to catch on to this phenomenon known as content! Yes, content is king and consumers (or audience members as we call them) engage more with fun and intriguing content, rather than some boring banner ads (sorry banner ads).