Built to Adapt, Adapting to Build: The Next Evolution of Our One Platform Organization

In the process we39ve learned that being a partnership platform requires us to move fast stay agile and keep our focus on the future and that39s table stakes So this year to continue mirroring how our customers use One Platform we39re evolving our structure and OurPartnershipCommitment in the following waysConverged Teams for a Converged World and Every Kind of BusinessAcross Comcast NBCUniversal and Sky our platform helps any sized business connect with one billion people globally We39re so grateful Frank Comerford and his team will continue leading our Local strategy and excited Maggy Chan will now lead the Global Sales and Partnership teamsMark Marshall will be leading a new converged National Sales Team serving all our agency and client partners With this move we will have dedicated One Platform Account Directors and Client Partnership leaders This will enable central contact points to allow us to develop customized solutions across NBCU assets to achieve our marketers39 objectivesThis convergence will be facilitated by Tom Winiarski39s team our functional bridge between linear and digital our inventory and our clients helping us plan across all audiences while driving industryleading workflow changePlus to serve even more businesses we39re creating a brandnew SMB Growth Team to help smaller businesses advertise on our platform This team will work alongside Mark Marshall and be completely focused on creating more resources so every sized business can advertise alongside the best content in the worldOne Platform Supported by Data Technology and ExpertiseFor years we39ve been investing in our One Platform technology stack We39ve recruited top talent to build it and partnered with the best tech companies to scale it We39ve doubled down on 1st party data with NBCUnified targeting with AdSmart programmatic integrations and selfservice tools and a certified measurement program to prove the impact To keep supporting our clients and agency partners we39re scaling this Streaming ampamp Data Products team to bring expertise across all activations from Peacock to Social to Apple News to Gaming Krishan Bhatia will continue to lead and grow these teams who are the architects of One Platform and who help us futureproof our businessWe now have inhouse experts across every agency category and advertising product positioned to understand the nuances across all industries technologies and customers Our new structure empowers these experts to jump into any meeting rise to any challenge and provide even more support and solutions all for your business Plus we have experts dedicated to our biggest global events and IP including the team led by Dan Lovinger that39s laser focused on the Olympics from Paris 2024 to LA 2028 and beyondAnd there39s moreSolutions Enhanced by Insights and CreativityThe iconic IP and fandoms we have from sports to movie studios to theme parks to our networks are truly unbelievable One Platform magnifies the impact of all this content so our content and its creators can help magnify your impactTo give all businesses access to our creative resources Josh Feldman will lead a growing team that oversees the showstopping work we do for ourselves think One23 NewFronts Upfront Cannes and more and all the original work we do for clients This includes our commercial innovations across One Platform commerce products like NBCU Checkout and strategic initiatives Josh is building out a new Content ampamp Talent Partnerships team responsible for evolving and maintaining advertising strategies sponsorship opportunities and developing monetization opportunities around our IP and talentOne Team Focused on the FutureAs we evolve this platform for our partners we also constantly invest in our teams Peter Blacker will continue in his position as Head of Diversity Equity and Inclusion reporting to me Christina Glorioso who leads Training and Development will work with Accenture and Salesforce to democratize all information and resources across our teamsAnd I mean all our teams Because One Platform includes HR and Finance Legal and Comms Its success also depends on leaders like Gina LaRussa and Randy Culbertson and Jeff Hoeh and Joe Benarroch who keep us unified moving fast and delivering for youOver the coming weeks you39ll hear from these leaders to learn what these new developments mean for you Because ultimately it39s more than just a structural shift It39s a mind shift and a culture shift And we39re more than just One Platform We39re one team with one goal to serve your businessArticle written by Linda Yaccarino Chairman Global Advertising and Partnerships NBCUniversalamp160amp160Click the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

Built to Adapt, Adapting to Build: The Next Evolution of Our One Platform Organization

Publish date

Channel

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

Built to Adapt, Adapting to Build: The Next Evolution of Our One Platform Organization

Enjoying This Commentary? There's More to Love

TAGS:

Cookies