Television entrepreneur Byron Allen resumed his campaign to drive up advertising sales for media organizations owned by African Americans this week, with his Allen Media Group-sponsored second annual Upfront presentation. More than 2,000 people signed up to watch this virtual showcase, spread over two consecutive afternoons. This column deals with what transpired on day one; the next will focus on day two developments.
Byron Allen’s 2022 Black-Owned Media Crusade: Lean on Us with Sponsorships
