The advertising community is over-supplied with innovation searching for a home. Like you, over the past few weeks and months, I've sat through many meetings, conferences and presentations. Like you, I've been lectured about the need – more the imperative – of inspiring, introducing and integrating "innovation" into our businesses and business models. Holy crap! Wow! Why didn't we all realize this before? It's as if innovation itself is a new idea. Are media and advertisers just waking up to the empowering potential of innovation? Speaker after speaker stand and accuse our industry of lacking innovation, and bemoan how this failure has gotten in the way of a positive advertising and media experience for consumers. Are we on the cusp of witnessing a radical sea change as our business embraces innovation?