Can You Keep Up With Content Demands? - Michael Kogon

How much can we watch share read post create share read post comment tag share It seems like an unlimited amount As marketers we are all now faced with keeping up with our consumersamp8217 desires to be in the content consuming creating and sharing business Late last year we embarked on the development of a content marketing distribution offering centered around video content for influencer marketinghttpbitly14O8ifB Ad Age recently published quotForget the Year of Mobile It39s Actually the Year of Videoquothttpbitly14O0n1U and I could not agree more we saw that in our CEO PERSPECTIVE LOOKING AHEAD TO 2013 Since then I39ve observed some things I wanted to share as we near the half way mark of 20131 Content Creation has become essential for any successful marketing campaign The content increasingly needs to be video sharable and globally appealing To do this brands are starting to have to learn how to do storytelling in realtime2 Brands as Media Companies and Publishers talk about a seismic shift Brands historically supported publishers and media companies with their ad dollars Today Brands have to publish timely relevant information that consumers find valuable enough to read or watch vs magazines TV or newspapers Not what most marketers went to BSchool for3 Vine Vine Make a Movie Anytime this is a wonderful new quotthingquot for all of us to contemplate Making movies in moments and sharing them instantly Loweamp8217s has brilliantly leveraged the Vine platform see lowesfixinsixamp8230 itamp8217s super useful and makes me want to shop at Loweamp8217s Check out httpbrandsonvinecom to see some other awesome examples of Brands just having fun4 Global Localized watching how brands are tapping into to the global creative spirit and then sharing the moments captured is super exciting CocaCola is hitting it out of the park right now with wonderfully edited content in Cokeamp8217s amp8216Security Camerasamp8217 to tell a specific storyhttpbitly16KGe1e Theyamp8217ve also embraced this idea by a complete reinvention of their website to Coke Journey httpwwwcocacolacompanycom check out the stories tabSo for me the first half of the year has happened really quickly and the need to create content that engages and do it daily is a pretty real thing Most budgets have not caught up most skill sets are not yet developed and most cultures have not changed yet So as you take a long weekend think about H2 and plan for 2014 Think about Content creation and publishing it will serve you wellMichael Kogon is CEO of Definition 6 the unified marketing agency he founded in 1997 Michael has consistently refined the agency39s focus over the years helping it evolve from the largest independent digital agency in the Southeast to one of the fastestgrowing unified marketing agencies in the country Michael can be reached at MichaelKogondefinition6comRead all Michael39s MediaBizBloggers commentaries at Defining InsightsCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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Can You Keep Up With Content Demands? - Michael Kogon

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