Cannes 2014: The Global Playing Field

This shift has been bubbling for a while Buzzfeed head of agency relations Jonathan Perelman created a new meme last year when he announced that amp8220content is king but distribution is queen and she wears the pantsamp8221 But what he said next is the crucial takeaway amp8220Itamp8217s not nearly enough to create a good piece of content You have to understand how content spreads across the webamp8221Iamp8217ve put it another way in this space before content is king but context is kingmaker This new far more intimate relationship between medium and message has put added pressure to retain audienceIn an analog world a local station say could do well by being pretty good with its news coverage But with global distribution and access ubiquitous today to stand out you have to stand apartThere is a fair amount of writing on this topic including The Second Machine Age by Erik Brynjolfsson and Andrew McAfee That being said itamp8217s distilled best by Southern stock car racing hero Junior Johnson who lived by a code handed down to him by his pappy amp8220Son thereamp8217s two kinds of everything in the world the best and all the restamp8221Programming in both senses of the word content and platform canamp8217t be good it has to be excellent In a world of global distribution the cost of being second is prohibitive When Apple first took on Google maps it couldnamp8217t catch the leader The day Tim Cook acknowledged the mistake the companyamp8217s market cap fell by approximately thirty billion dollarsIronically the new dominance of the platform echoes the past where once again Marshall McLuhan has been proven right The medium is the messageSo Cannes this year will be the usual mix of work and play with Domaines Ott presiding over many a deal being done It also has a global audience so it demands that companies serving marketers and media companies bring their bestPlease join us from June 1618 to explore this and other trending industry topics at MediaLinkamp8217s Daily Dose our daily debate and discussion that cuts through the hype offers noagenda networking and a secondtonone view from the top of the Carlton hotel httpdailydosemedialinkcom The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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Cannes 2014: The Global Playing Field

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Michael Kassan

"About That with Carl Mayer:" Alaina Donnellon (Episode 6) - By Carl Mayer

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Michael Kassan

"About That with Carl Mayer:" Alaina Donnellon (Episode 6) - By Carl Mayer

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