The Cannes Lions International Festival of Creativity started in 1954, three years after the first color television broadcast on June 25, 1951. Originally called the International Advertising Film Festival, its purpose was to celebrate advertising in the same way that the Cannes Film Festival recognized excellence in entertainment moviemaking. Now billed as “the world’s biggest festival and awards for the creative and marketing communications, entertainment, design and tech industries,” the Festival runs this year from June 18-22.
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