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Cannes: Media’s Synecdoche

Cannes: Media’s Synecdoche

Author

Michael Kassan photo

Michael Kassan

Publish date

June 26, 2013

Channel

Media Link-ed

The media industry is full of synecdoche, a figure of speech in which a part is used to represent a whole. “Hollywood” stands for entertainment….”Madison Avenue” for marketing… the list goes on.

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Michael Kassan photo

Michael Kassan

Michael E. Kassan helps bridge the gaps between media, marketers, and technologists. Kassan founded MediaLink in 2003 to be a transformational partner to the world's leading media, marketing, and technology companies. Bringing these groups together ... read more

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