The media industry is full of synecdoche, a figure of speech in which a part is used to represent a whole. “Hollywood” stands for entertainment….”Madison Avenue” for marketing… the list goes on.
Cannes: Media’s Synecdoche
Michael Kassan
Michael E. Kassan helps bridge the gaps between media, marketers, and technologists. Kassan founded MediaLink in 2003 to be a transformational partner to the world's leading media, marketing, and technology companies. Bringing these groups together wh… read more
