Jack Trout, a marketing thought leader and legend, recently passed away; however, the lessons he espoused on brand positioning remain timeless. Jack was a co-founder (with Al Ries) and pioneer of Positioning Theory and Marketing Warfare Theory, which has always inspired me professionally, but his passing was also personal to me.
John McMenamin is President of MediaVillage. During his career, John worked at several global media companies and venture backed start-ups. He is a dog lover and proud father of two electro-pop artists.