By Chris Arens January 13, 2011

Catalyst S+F: 100 Data Points Does Not a Persona Make – Chris Arens - MediaBizBloggers

Media Biz Bloggers Archive and Catalyst S F Archive

Chris Arens

Partner, Head of Client Services Catalyst S+F Usually, when someone says “that guy wrote the book on advertising,” it’s just flattery. When they say it about Chris, it’s an observation: Contemporary Advertising, which Chris co-autho... read more