About MediaVillage
About Our Business
Sign In Sign Up
Advancing Diversity Honors 2019
Jan 9th, 2019 CES
Advancing Diversity Honors 2019 View details
Media Village logo
Sign In Sign Up
  • Home
  • Insider InSites
  • Our Journalists
  • MediaBizVillages
  • MediaBizBloggers
photo Chris Arens January 13, 2011

Catalyst S+F: 100 Data Points Does Not a Persona Make – Chris Arens - MediaBizBloggers

Channel Media Biz Bloggers
Archived in
Catalyst S F
Click here to view the photos

AlertMe
Page of Prev Next

Chris Arens

Partner, Head of Client Services Catalyst S+F Usually, when someone says “that guy wrote the book on advertising,” it’s just flattery. When they say it about Chris, it’s an observation: Contemporary Advertising, which Chris co-autho... read more

ADVERTISEMENT

Most Shared

  •
    Nat Geo WILD’s Dr. Oakley to the Rescue
  • Hallmark Favorite Lindy Booth Branches Out "Under the Autumn Moon"
  • Where's the Money? An Exclusive Interview with Age Wave’s Ken Dychtwald
  • Nielsen’s Ronjan Sikdar on Maximizing Data with Rhiza
  • Navigating the Intersection of Technology and Human Experience with Starcom Worldwide’s Bohb Blair
Media Village logo

MyersBizNet, Inc.
Jack Myers TomorrowToday Economics / TV / Video Download / Lunch at Michael's / Wall St. Village / AdTech Village / CMO Village / Audio InSites Village / Creativity Village
Company
  • About Us
  • Contact Us
  • Editorial Guidelines
  • Privacy Policy
  • Terms of Use
  • Official Sweepstakes Rules
  • Partner Showcase
Follow us
Our reports

Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast.

Get our reports
GET IN TOUCH

We'd like to hear from you! Call us, send us an email or request a meeting.

Contact Us
Receive e-mail News & Updates

Thank you for visiting MediaVillage.com. Subscribe for free to receive our e-reports and weekly updates.

Sign Up