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Catalyst S+F: 100 Data Points Does Not a Persona Make – Chris Arens - MediaBizBloggers

By Chris Arens January 13, 2011 Media Biz Bloggers Archives
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Chris Arens

Partner, Head of Client Services Catalyst S+F Usually, when someone says “that guy wrote the book on advertising,” it’s just flattery. When they say it about Chris, it’s an observation: Contemporary Advertising, which Chris co-autho... read more

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