Partner, Head of Client Services
Catalyst S+F
Usually, when someone says “that guy wrote the book on advertising,” it’s just flattery. When they say it about Chris, it’s an observation: Contemporary Advertising, which Chris co-authored, is one of the leading college-level Advertising texts. It just published its 13th edition.
In addition to his theoretical know-how, Chris brings more than 13 years of practical agency and marketing experience to the table. He served as a VP/Digital Strategy at DraftFCB; VP of Integrated Media at Carat; and Media Director at Freestyle Interactive.
Clients Motorola, RadioShack, Amazon.com, Electronic Arts, EarthLink, AT&T, Taco Bell, Levi’s, MLB.com, AAA, Microsoft, Avaya, Progressive insurance and more.
He’s also been a successful entrepreneur. In 2006, he helped start a mobile advertising ad network called Ad Infuse, helping raise close to $20 million.
Chris continues to advise digital media start-ups. He’s also an active leader in the digital advertising community, frequently speaking at industry events.
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For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.
See All ChannelsWatch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.
See All ChannelsBuilding an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.
See All Channels