Partner, Head of Client Services
Catalyst S+F
Usually, when someone says “that guy wrote the book on advertising,” it’s just flattery. When they say it about Chris, it’s an observation: Contemporary Advertising, which Chris co-authored, is one of the leading college-level Advertising texts. It just published its 13th edition.
In addition to his theoretical know-how, Chris brings more than 13 years of practical agency and marketing experience to the table. He served as a VP/Digital Strategy at DraftFCB; VP of Integrated Media at Carat; and Media Director at Freestyle Interactive.
Clients Motorola, RadioShack, Amazon.com, Electronic Arts, EarthLink, AT&T, Taco Bell, Levi’s, MLB.com, AAA, Microsoft, Avaya, Progressive insurance and more.
He’s also been a successful entrepreneur. In 2006, he helped start a mobile advertising ad network called Ad Infuse, helping raise close to $20 million.
Chris continues to advise digital media start-ups. He’s also an active leader in the digital advertising community, frequently speaking at industry events.
Read all Chris' MediaBizBloggers commentaries at The Marketing Capital Report.
Check us out on Facebook at MediaBizBloggers.com
Follow our Twitter updates @MediaBizBlogger
.
The insights you need, in your inbox daily
We use cookies and similar methods to recognize visitors and remember their preferences, understand the performance of our site, provide social media features, and serve more relevant content to you. By continuing to browse the website you consent to all cookies in accordance with our Privacy Policy.
