Usually, when someone says “that guy wrote the book on advertising,” it’s just flattery. When they say it about Chris, it’s an observation: Contemporary Advertising, which Chris co-authored, is one of the leading college-level Advertising texts. It just published its 13th edition.
In addition to his theoretical know-how, Chris brings more than 13 years of practical agency and marketing experience to the table. He served as a VP/Digital Strategy at DraftFCB; VP of Integrated Media at Carat; and Media Director at Freestyle Interactive.
Clients Motorola, RadioShack, Amazon.com, Electronic Arts, EarthLink, AT&T, Taco Bell, Levi’s, MLB.com, AAA, Microsoft, Avaya, Progressive insurance and more.
He’s also been a successful entrepreneur. In 2006, he helped start a mobile advertising ad network called Ad Infuse, helping raise close to $20 million.
Chris continues to advise digital media start-ups. He’s also an active leader in the digital advertising community, frequently speaking at industry events.