Ready for this? Over the next several years the financial process, including staffing, budgeting and systematic reporting as well as resource management, will have to change in the advertising industry. Sound extreme? Here’s why:
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Mike Drexler is currently a Managing Partner at Drexler/Fajen & Partners, a media agency review firm that works with advertisers to evaluate their agencies’ performance. He was previously Founder and Principal of Drexler Geller Associates, an execu… read more