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Advertising, Shopper Marketing and Trade Communications Spending Data and Forecast 2000-2020
byJack Myers
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By Mike Drexler March 24, 2016

Advertising Industry Financial Procedures are About to Change!

Thought Leaders Archive
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Ready for this? Over the next several years the financial process, including staffing, budgeting and systematic reporting as well as resource management, will have to change in the advertising industry. Sound extreme? Here’s why:

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Mike Drexler

Mike Drexler is currently a Managing Partner at Drexler/Fajen & Partners, a media agency review firm that works with advertisers to evaluate their agencies’ performance. He was previously Founder and Principal of Drexler Geller Associates, an exe... read more

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