While the advertising business has a long history, out-of-home is the only form of advertising that is increasingly relevant today. Outdoor is no longer an island. With the convergence of out-of-home with technology, digital, social and mobile advertising, the landscape is changing.
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As CMO of Outfront Media, Jodi Senese oversees all aspects of marketing including research, advertising and creative services, and is integral in developing new business strategies for the company. Responsible for leading the rebrand of Outfront, she launche… read more
