CBS, Turner Enter “Madness” with Near Advertising Sell-Out

For a sport that has seen interest in its regular season falter in favor of the nation focusing on “The Big Dance,”  the NCAA Division I Men's Basketball Championship will galvanize fans, bracket boosters and office pool players alike over the next three weeks. The NCAA selection committee made defending champion Villanova, Kansas, 2016 finalist North Carolina and Gonzaga the quartet of No. 1 seeds on Selection Sunday. But Vegas has installed Duke, the preseason No. 1 -- which has been beset by injuries, the Grayson Allen controversy and Coach K’s surgery -- as the overall favorite, sporting 5-to-1 odds, to survive the 2017 version of March Madness.