Cereal advertisers may want to re-deploy their TV spend from the top rated Broadcast programs as only ABC&#8217;s &#8220;Bachelorette&#8221;, the 6th highest rated program, offered high ratings AND an audience of many households who buy a lot of Cereal. At least Adult Cereal Brands should consider it! Likewise, the top 2 rated Broadcast programs delivered a slightly below average audience of Cereal buyers &#8211; so less should be invested there.General Mills, Kelloggs, Post, and the rest of the Cereal category advertisers spend an aggregate of almost $400 million annually on television advertising. Historically, those media dollars have been placed in the programs (and planned by daypart/network) that offer the highest ratings for an age/gender demographic such as Women 25-54. Today, advertisers (and their agencies) can increase the productivity of their television spend by finding The Right Audience&#8482; using consumer purchasers as a complement to the traditional ratings approach. Deploying your media dollars where they can work hardest for you &#8211; where you can reach people who buy your product increases efficiency and effectiveness of your television dollars. What if you could spend less and get more to grow your sales?For more information, please visit us at www.traglobal.com/blog or send an email to firstname.lastname@example.org.