CES 2017: Transforming Contextual Media and Relationships

A few hours before the madness of CES officially began, a group of Media All-Stars gathered at Digital Hollywood to discuss the impact of technological trends on contextual advertising. As he delved into the evolution of real-time marketing, David Cutbill, U.S. Advisory Leader, Media and Entertainment, Deloitte & Touche, and moderator, asked the group, “What do we really mean by contextual?”