A few hours before the madness of CES officially began, a group of Media All-Stars gathered at Digital Hollywood to discuss the impact of technological trends on contextual advertising. As he delved into the evolution of real-time marketing, David Cutbill, U.S. Advisory Leader, Media and Entertainment, Deloitte & Touche, and moderator, asked the group, “What do we really mean by contextual?”
CES 2017: Transforming Contextual Media and Relationships
Out of Home, Into Media Archive
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