MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Go to page

The Thought LeadersThe Programming

At MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload

See All Channels

Go to page

About Us

CES 2017: Transforming Contextual Media and Relationships

Author

Rainbow Kirby

Publish date

Channel

Clear Channel Outdoor InSites

A few hours before the madness of CES officially began, a group of Media All-Stars gathered at Digital Hollywood to discuss the impact of technological trends on contextual advertising. As he delved into the evolution of real-time marketing, David Cutbill, U.S. Advisory Leader, Media and Entertainment, Deloitte & Touche, and moderator, asked the group, “What do we really mean by contextual?”

Rainbow Kirby

Rainbow's experience spans brand building, business development, content marketing, digital media, and campaign creation and activation. As senior writer for The Female Quotient, she applies this knowledge with a strong focus on thought leadership and me… read more