Rainbow Kirby’s experience spans content marketing, business development, digital media and creative ideation/execution. As Director of Marketing Communications for Clear Channel Outdoor, she applies this knowledge with a strong focus on client relations and industry partnerships. She also orchestrates the company’s annual events marketing program, with activation at Advertising Week, CES, Cannes Lions, Digital Signage Week, among others.
Rainbow takes pride in crafting marketing and industry communication materials that tell Clear Channel Outdoor’s story, and collaborates on an award-winning blog that highlights exceptional out-of-home campaigns.
Prior to Clear Channel, Rainbow held leadership roles in integrated marketing at Turner, The Observer, Runner’s World, Disney and sports marketing at The New York Jets and The New York Islanders. In 2013, her team took home top honors at BBH’s inaugural Griffin Farley’s Beautiful Minds Competition. In 2014, she received her Masters in Integrated Marketing from New York University.