CPOs Becoming Critical Voice in Determining Digital Marketing ROI

We recently made the prediction that the shift away from traditional TV toward online video content, which is significantly changing the way media is delivered and consumed, would take a giant leap forward in 2015. Since that prediction a number of media companies have announced new streaming offerings or plans to develop them later this year. Dish Network and Apple are two of the better known names that are upping their game in the streaming video content space.