The Coalition for Innovative Media Measurement recently hosted its 5th Annual Cross Platform Media Measurement and Data Summit. Jane Clarke, CEO and Managing Director, explained that CIMM's mission is to "foster innovation in cross platform measurement, bring more granular measurement to TV and look at measurement in new ways." CIMM will continue to "pilot test new measurement tools to meet the needs of users," she added. "It has been a multi-year effort of working together to drive change in media measurement."
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