CIMM CEO and Managing Director Jane Clarke, Sequent Partners Jim Spaeth and Alice Sylvester, and Janus President Howard Shimmel have conducted a much-needed and powerful study of nine companies using set-top box and/or Smart TV data in ROI attribution.
CIMM Sequent Janus Study: Implications for Smart TV Data and Ad-ID
![CIMM Sequent Janus Study: Implications for Smart TV Data and Ad-ID](/media/articles/data_william-iven-jrh5lAq-mIs-unsplash_FHTlfdU.jpg.550x380_q85_box-181%2C7%2C4287%2C2858_crop.jpg.webp)