On February 3 and 4, CIMM, as part of the ARF, presents its 10th Annual Cross-Platform Video Measurement & Data Summit. CIMM has been focusing on attribution for a few years and has helped spearhead efforts to get the industry to work together. Where are we with attribution and cross media measurement? Jane Clarke, CEO and managing director of the Coalition for Innovative Media Measurement (CIMM), explains.
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