Cinema Advertising Leads to Purchase Intent...Key to Reaching Video Gamers - Daily Data Sponsored by Screenvision

The movies are booming this year with admissions up as much as 12 percent compared to a year ago The key issue is that with more and more consumers spending time at the movie theaters more and more advertisers are following suit One of the key reasons that marketers are shifting more of their advertising dollars to the Cinema sector is because of its measured layers of effectivenessIn the Jack Myers Emotional Connectionamp174 survey data shows that consumers time and time again are more attentive to ads at the theaters compared to TV awareness is the starting point of all ROI measurement In fact this recall leads to receptivity of messaging and product usageamp8230a brand manager39s dreamOverall across all respondents onethird of respondents pay more attention to ads at the movies vs ads on TV Videogamers are 29 percent more likely to be attentive to ads at the movies and also more likely to purchase productsservices seen at the moviesamp160Pay Moreamp160amp160amp160amp160AttentionIndexamp160Ads At Movies Seen as aIndexamp160amp160to Ads InToRecommendationToamp160Cinema vs TVAllMore Likely Consider BuyingAllAll Respondents326amp160184amp160Video Gamers419129305166play 1 hours of video games per dayamp160amp160amp160Source Myers Research on the Emotional Connections of Audiences to the Media They Consume Conducted online among 8000 respondents aged 1555 Daily Data sponsored by Screenvision

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Cinema Advertising Leads to Purchase Intent...Key to Reaching Video Gamers - Daily Data Sponsored by Screenvision

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Cinema Advertising Leads to Purchase Intent...Key to Reaching Video Gamers - Daily Data Sponsored by Screenvision

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