Think no one pays attention to advertising? Think again. A stunning 63% of teens 15 to 17 and 55% of adults 18 to 24 say they pay more attention to commercials in movie theaters than commercials on television. Nearly 50% says movie theaters have commercials that are interesting to them. Even among adults 25 to 54, 43% say they pay more attention to commercials in the cinema than TV commercials.