CJ, a global leader in performance marketing and division of Publicis Groupe, today announces the acquisition of Perlu, a Syracuse, New York-based influencer networking and technology platform, focused on the creator community. Founded in 2017 as a subsidiary of digital marketing company Terakeet, Perlu's unique platform and service enable companies to activate, network, and collaborate with a dynamic community of influencers providing brands with the fastest, most effective means to find and engage with trusted, active influencers in every category, choosing their qualification criteria to target their needs, and attracting the right influencers for the brand.
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