As nature's palette shifts from sunny yellows and nautical blues to the orange and auburn of autumn, our carefree attitudes have also shifted -- it's back to school and back to the grind. Coffeehouses smartly stockpile pumpkin spice, brewers roll out their Oktoberfest selections and trips to the market now involve traversing Halloween scarecrows and dancing skeletons. Out-of-Home advertising embraces this seasonal turn, with brand messaging highlighting end-of-summer sales, fall fashion previews and the kickoff to new "Must-See TV" (seeding future addictions).
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