They're one of the oldest forms of advertising media, yet billboards offer advertisers a wealth of creative and technological opportunities today. Over a century after the installation of its first electrified billboard, Times Square, the paragon of big, bold outdoor advertising, is now home to a multitude of 4K screens that interact with visitors -- from Revlon's Kiss Cam to the recent Orphan Black campaign that kept an "eye" on tourists.
Clear Channel Outdoor Shares the Love ... of Billboards
Out of Home, Into Media Archive
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