They're one of the oldest forms of advertising media, yet billboards offer advertisers a wealth of creative and technological opportunities today. Over a century after the installation of its first electrified billboard, Times Square, the paragon of big, bold outdoor advertising, is now home to a multitude of 4K screens that interact with visitors -- from Revlon's Kiss Cam to the recent Orphan Black campaign that kept an "eye" on tourists.
Clear Channel Outdoor Shares the Love ... of Billboards
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