Commerce Is Everywhere; Yet Connecting with Customers Is About to Get Even Harder

It's still early in 2019, but already there are signs that commerce is poised for some dramatic change.  CES and the National Retail Federation's Big Show are annual rites of passage for retailers, brands and marketers, and after visits to both it's clear one big change is that commerce is no longer confined in stores or online.  The notion that "commerce is everywhere" is forcing brands to re-examine how they approach and connect with customers.