Commercial attentiveness among DVR-users (ages 18 to 49) varies depending on gender. Among females who used a DVR or TiVo in the past week, 43% said that they skip all commercials compare to 35% of male DVR-users. Furthermore, 61% of females used a DVR to stop to view selected commercials, which is 7% less than men.
Maryann has been part of the Myers team for over 25 years. She manages internal operations including content distribution, web management, human resources, accounting and research administration.