As the imaginary lines between media and creative agencies continue to fade, there exists a singularly bright North Star that has the power to illumine both our metaphorical skies: purpose. We’ve all heard of purpose brands, right? But what if you’re not one of them?
Scott Hess serves as the Chief Marketing Officer at Publicis Media agency Spark Foundry. He is a frequent speaker and writer on generational theory, and his TEDx talk on Millennials has been viewed more than 700,000 times on YouTube.