Content Marketing: Takeaways From '15 That Will Resonate in '16

Three Trends That Emerged in 2015The Trend From the Super Bowl to the holiday season brands and agencies got creative with commercials that challenged gender normsWhy It Matters SheKnowsMedia launched femvertising in 2014 to honor advertising that employs profemale talent messages and imagery to empower women and girls The impact this brand of advertising has on women is real 91 believe how women are portrayed in advertising has a direct impact on girls39 selfesteem At 201539s first annual Femvertising Awards finalists were selected by a panel of judges from impactful organizations like the Clinton Foundation MSNBC Huffington Post Forbes and the 3 Conference then opened to the public for voting Brands were judged in sevenamp160categories Social Impact Hatch Kid39s Choice Humor Next Gen People39s Choice Inspiration Wildfireamp160with Dove Sport England HelloFlo Always Sayfty Ram and L39Oramp233al coming out on top When femvertising became popculture fodder for spoof ads by JaneStreetamp160we knew that the needle moved forward and the conversation around positive messaging to women had broadenedSpeaking of conversation starters the Queen of Sports Branding Serena Williamsamp160pictured at top stayed on the tips of our tongues She held court with femtastic ads for Gatorade Beats and Chase And she was crowned Sports Illustrated39s first SportsPerson of the Year Speaking of crowns Steve Harvey femvertisingamp160isamp160the winner We39ll hang on to that crownPrediction amp160In 2016 look for humor to make stories more engaging sharable and relatableThe Trend Brands are looking to the next generation for insights on social issuesWhy It Matters Our Gen Z digital ambassadors HatchKids create content for adults We started the year focused on Microaggressions and talked to tweens about what it means to BeaManPrediction In 2016 GenZ 39s relationship with digital citizenship media literacy and social issues will be more complex than suspected Look for new insights with an eye to the emerging social channels like SnapChat and Finstagram that they embraceThe Trend There is stronger support for femaleowned and run businessesWhy It Matters According to American Express39 recentamp160State of WomenOwned Businesses Report 1200 femaleowned businesses start daily That39s about 15 times the national average Their funding however is abysmal We put our money where our mouth is putting ThePitch center stage at BlogHer15 in New York City Winners received marketing support worth 100000 each Now with over 50 entrepreneurs under our wing we39re excited to take on this dynamic demographic collegeaged women to the next marketing level with our CampusPitch campaign in 2016Prediction In 2016 look to young Millennials and Gen Z to provide the next iteration of tools and services These students will unite with OG unicorns who paved their wayamp160Happy New Year and here39s to an epic 2016Image at top courtesy of Corbis The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers

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Content Marketing: Takeaways From '15 That Will Resonate in '16

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Davida E. Arnold

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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Content Marketing: Takeaways From '15 That Will Resonate in '16

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Davida E. Arnold

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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