Creating and publishing emotional, engaging content continues to be one of the hottest trends for marketers going into 2016. The ANA’s Ask-the-Expert research team has received a steady stream of questions about content marketing over the last five years.
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Brittany Goss is a content creation manager in the ANA’s Marketing Knowledge Center. She holds a Master’s of Fine Arts in fiction from Colorado State University, where she also taught persuasive and creative writing. She has worked as an assistan… read more
