Converging Data and Creative at PSFK

I have been attending the PSFK conference for at least seven years. If you have never heard of it, it is akin to a TED for advertising and branding. PSFK is a daily news site but also serves as a think tank.  Piers Fawkes, founder and editor-in-chief of PSFK, describes his endeavor as a platform for ideas and innovation. He is an advocate of embracing change and believes, “Uncertainty or the fear of uncertainty is pointless and even poisonous. Progress gives us direction and gives us a path forward to build on tomorrow. Over the past ten years we have seen great change happen. My goal is to present to you the ideas of today so you can build on tomorrow.”